What Your Contractor Website Actually Needs
You don't need a fancy site. You need one that gets people to call you
Most people will see your website on a phone, probably while standing in the room with the problem. That should decide almost everything about how it's built.
What It Needs
- Your number, one tap away. On every screen, not hidden on a contact page.
- A quote form near the top. Short: name, number, what they need.
- Your real reviews up front. That's what they came to check.
- Your work. Photos of real jobs beat stock photos every time.
- Your services and towns. So people, and Google, can tell you do what they need where they live.
- A fast reply. A form that goes to an email you check at night isn't doing its job. Have it text you, and text them.
What It Doesn't Need
- Videos that play by themselves.
- Long stories about your company's values on the first screen.
- Clever animations that slow it down on a phone.
The Quick Test
Open your site on your phone. Can you call yourself in one tap, and ask for a quote in under a minute? If not, that's the first thing to fix.